Bring the Work YOU Care About to the People Ready to Engage

Seth Godin's This is Marketing is a must-read for artists navigating the business side of their passion. Just like any entrepreneur, artists benefit immensely from understanding their audience and building genuine connections.

Godin emphasizes working with people you care about, fostering your "tribe" of collectors who will champion your work.

Consider what your art offers them beyond the visual – what story does it tell, how does it shift their perspective, and what will they gain?

Crafting a simple marketing worksheet by asking "Who is it for?", "What's the story?", "What's the impact?", "What will they tell others?", "Where's your network?", and "What are you proud of?" can be a game-change.

Highly recommend reading this with a yellow highlighter in hand, or listen on Audible. I’ve got it for you here in my Knowledge Hub Amzaon Storefront.

Beverly Todd

B. Todd. Arts | Santa Fe Artist Getaway