Art Biz 101: The One Main Marketing Thing

Overwhelmed by options? Just like focusing on one core artistic skill transforms your art, the same applies to marketing.

Embrace "less is more." Instead of spreading thin, pick one or two core marketing strategies that truly align with your artistic voice. Maybe it's consistently building your email list, mastering Instagram (see the B List below for tools), launching your web site, or targeting specific art fairs.

Pour your energy into one channel. You'll see greater returns than trying to be everywhere at once. Focus your marketing, and watch your artistic impact (and business!) grow.