Art Biz 101: Blow Up Your Instagram Profile

Your Instagram bio is your digital elevator pitch! Let's craft it to captivate and convert!

Before you begin: Define your goals. Are you selling art? Connecting with students? Building a network? This will guide your bio's message.

Profile picture: Use a high-resolution, clear photo. Go beyond a simple headshot – e.g., artwork in the background, add a circle boarder, include text over the JPG. It adds context and personality, visually showcasing your art brand.

Bio lines: Be concise & compelling. You have four lines to use strategically.

🔷 Line 1. What you do, be specific: “Painting art for the modern minimalist,” or “Capturing the beauty of urban landscapes in watercolor.”

🔷 Line 2. What makes you different: "Blending realism with fantasy," or "Personalized coaching for artists."

🔷 Line 3. Why your audience should care: "Elevating Your Space with Statement Art,” or “Say goodbye to 'blah,' hello to 'wow' with art that transforms your home.”

🔷 Line 4. Call to action: "Take home original art,” or “Your vision, my canvas: commissions open,” or "Work with me."

Also important...

Word Count: Anything longer than 150 words is hidden behind “more…”  

Visual Cues: Keep each line a standalone sentence or phrase. Enhance text with emoji-led bullet points.

Links: You get two. Use them wisely – direct to your artist web site. If you have more links, check out Linktree (or similar) to consolidate multiple links into one.

Visit my IG page to see how I've packaged my info.

Want to learn how to create your own? My BIG YES Creativity Coaching can help you with branding, marketing, and social media strategy.

Beverly Todd

B. Todd. Arts | Santa Fe Artist Getaway