Are you making things happen for your art,or just wishing they would start?
- Beverly Todd
- Jul 9
- 2 min read

Pull up a chair. If you're ready to really move forward with your art, this story is for you.
I was 50, deep into my role as a nonprofit CEO, with painting relegated to just one weekend a month. It was good, but my heart was telling me something else. It was time. Time to really follow that pull and dive in, transitioning from a part-time artist to a full-time artist and art entrepreneur.
So, what did I do? I got serious.
My corporate leadership background kicked in, and I wrote a strategic plan. This wasn't some flimsy outline; it was a comprehensive blueprint that included a plan to mature my artistic practice, a detailed budget, and a marketing strategy.
I never looked back. Within two months, I hosted my first art show right in my home.
And from there, it just kept growing. I've since launched three businesses: B. Todd Arts for my fine art, Santa Fe Artist Getaway to help artists like you grow, and TeamPaint, which offers art-based leadership development for non-artists.
That initial plan was a fantastic start. Of course, over the years, it's been adjusted and grown, but the core lesson remains: be intentional.
I'm sharing my story because you can do this too!
What do you truly want out of your life and your art practice?
A friend once said to me, Bev, you make things happen.
That's the power of intention. Can you relate?
Wherever you are in your art practice, I'm here to help. Together, we will make it happen for you too. |
Eight Key Elements for Your Artistic Growth Plan
Define Your Vision: What kind of artist do you aspire to be? What themes or emotions do you want your work to evoke? Be specific.
Set Clear Goals: Break down your vision into measurable, achievable goals. These could be related to the number of pieces you create, shows you participate in, or new techniques you want to master.
Time Management & Studio Practice: Dedicate specific, consistent time to your art. Treat it with the same respect as any other professional commitment.
Skill Development & Experimentation: Continuously seek opportunities to refine your skills and explore new approaches. Don't be afraid to step outside your comfort zone.
Networking & Community: Connect with other artists, mentors, and galleries. Building relationships is crucial for feedback, support, and opportunities.
Marketing & Promotion: Even as an artist, you need a plan to share your work. This could include social media, an artist website, or local art markets.
Financial Planning: Understand your costs, pricing, and potential revenue streams. A sustainable practice needs a solid financial foundation.
Self-Care & Well-being: Your creative energy is a finite resource. Prioritize rest, inspiration, and activities that replenish your spirit.



Comments